Reflections

Green Green : The air we breathe

Project by Max Khomenko, Iris Laricheva, Shubhie Goswamy

Jan 22, 2026

We were born thousands of kilometres away from each other, however there is one thing that unites us. Air, that you cannot only smell, but see. We offer a glimpse into a not distant future that we hope will never happen. A world with a new form of currency.

Applying the "power of small steps," throughout the photo shoot production process, the team endeavored to minimize its environmental footprint.

To reduce waste, the scene box used was sourced from a warehouse committed to waste reduction and is now repurposed by the owner of the house, where the shot took place.

They rented equipment with high energy efficiency ratings such as LED lighting with low power consumption. Aligned with their commitment to responsibly managing resources, they achieved their idea of a zero-waste photo shoot by reusing all materials and avoiding any food waste.

The assessment of the carbon footprint during the photoshoot and their activities resulted in a total carbon footprint of 3.072 kg CO2e.